Jim O'Callaghan (Dublin Bay South, Fianna Fail) | Oireachtas source

Information and warning are important in order to deter this type of activity. The more that people are told about this, the more likely it is that they will have their guard up when it comes to responding to a fraudulent message on their phone. Should the financial institutions spend more money on advertising and warning people about this? They spend lots of money on advertising or sponsoring many things. Would it be beneficial if they devoted more of that money to warning their customers about the threat that is posed to them?