Mr. Richard Walsh:

It should be a Government strategy. The banks definitely have an important role within that. We see telecoms being able to play a positive part. Regarding social media companies, it is important to be able to prevent upfront these advertisements going in front of customers and they should look to see how they can rapidly take these down. There is an all-sector approach to this. With regard to the banks, I imagine we would be an active participant though I do not know if we need to be the people who are leading out on it.