Ms Orla Carroll:

I will follow on from that. As mentioned, Fáilte Ireland is developing and pulling together a team of people to look at this because we believe sustainability is crucial, not least because the visitor is most interested in our heritage and culture. Our landscape is an asset. We are seen as green and we need to treasure and maintain that. We do that in everything we do as a development agency. We implement the visitors, industry, community and environment, VICE, model in all our development right across everything we do. There are two aspects to this. One is working with the industry, as mentioned, and helping it on the journey. We recognise the need for a hub. We had a national conference last November for the industry to bring it on that journey, as mentioned. We are looking at accreditation and have a suite of supports, toolkits and so on to help the industry.

It is a minefield of nearly too much information. Where do you start eating the elephant as such? What is needed is greater alignment across all of government so we are working together to make sure we are helping all sectors, not just tourism, as much as we possibly can. We are working with the SEAI but we need to work more closely and make sure the different supports available, not just for the tourism agencies but other agencies, also work on a cross-sectoral basis.

From our own perspective, regarding the carbon calculator, the key is measurement. We do not know how we are progressing if we do not actually measure. Getting that baseline is key, as the industries and different businesses are then able to actually see the impact they are making and feel they are actually getting somewhere, as opposed to it being lip service. The carbon calculator is a key element of that, as is getting people on the journey and having a programme of work which they deliver on.

On our development work, we have talked about destination development and Mr. Keeley mentioned the mosaic approach. It is about transport but it is also how we develop things. On greenways, which have been mentioned as well, we are working closely with Transport Infrastructure Ireland, TII, on the different greenways around the country. There are nine in development. A key part of that is also interpretation. Greenways have a key role in linking up villages and towns. They are of benefit not just from a visitor perspective but also from citizen, community and health perspectives.

Linking back, we mentioned just transition in our opening statement. It is very much about shifting from brown to green. This plays a huge part in just transition. What we are trying to implement in the just transition territory is a regenerative tourism scheme. The idea behind that is more than just "do no harm"; it is actually that tourism can bring a positive effect to both nature and the community. That is our planned approach but it takes all of us together to deliver that.