Mr. Chris Macey:

I would suggest that the recommendations made by the commission are taken on board. That includes its recommendation to expand the sugar-sweetened drink tax, but also what it has said about voluntary industry action not working. They are just failing. Mandatory measures are the measures that work. I would ask the committee to take that on board. It is evidence based. The commission has not said it lightly. They have looked at the evidence as we have. We have come to the same conclusion. Mandatory action is needed, but mandatory action that is tailored not to raise revenue but to tackle public health. It will use taxation as a public health weapon. That can be most effective. If it is done correctly, like the sugar-sweetened drink tax, it can reduce the amount of sugar in the system and not hit anyone in the pocket at the same time.