Mr. Chris Macey:

The sugar-sweetened drinks tax has proved that the best way to do it is to bring in these incentivising taxes. Two years before the sugar-sweetened drinks tax came in, industry accepted it was coming in. It was a level playing field for everyone and they started reducing the sugar in the products. That is what it is about. It is not about revenue or penalising anyone or costing them more. If it works well and is designed properly, it will not even have any impact on business because the purpose is to change people's tastes over time. There can be 17 spoons of sugar in a bottle of energy drink. Humans were not made to consume that level of sugar.