Ms Sabha Greene:

First, the EU regulation is intended to make the services we use more transparent. People will have more information about the recommender systems and how ads are targeted at them. There are protections against profiling of minors, anybody under 18, to make sure content is not inappropriately targeted at them. There will be greater access to the data held by these companies, so we will learn more about their algorithms and how they operate. That will help design the future regulation and inform policy from now on. There are other things too. There are, as I said, internal complaints mechanisms. Companies will have to respond faster have to be clear about who people are dealing with. Names will have to be put up on websites. There are things with marketplaces. Any online marketplace, such as Amazon or DoneDeal, will have to do random checks to make sure the goods and services are legitimate and meet the standards. Those are the kinds of protections that are there. I can give more comprehensive list of what this does. It will give us more control, more information and better engagement so when someone does have a complaint they will get faster service.