Ms Bernie Kiely:

Yes. The compliance scheme does a lot of promotion in its own right. Earlier some of the witnesses described the local promotion that happens, which is effective in getting a high turnout. It is a requirement of our scheme that the producer or organisation use some of its funding towards the raising of awareness. Quite apart from spending money on the scheme, we are absolutely behind it in terms of soft-power promotion using our Minister or anybody else to promote engagement. We would be delighted to work with the Department of Agriculture, Food and the Marine to promote the scheme further across our networks.