Ms Denyse Campbell:

This aspect is a major focus for us in the IHF. It is about amplifying the career opportunities in our industry. This is the message we need to get across and what we need to communicate. The Senator is right that this starts with the career guidance teachers. We had a career guidance teacher at one of the sessions at our recent conference. We talked about this very issue. She was a career guidance teacher from a school in Killarney. She gave us great insights. We are also working with Fáilte Ireland on career opportunities and collaborating with the organisation on how we go to trade shows or transition year projects in the context of insights and all those college opportunities where we can amplify the positives about working in our industry. Ultimately, we must amplify the fact that people can start off as a receptionist and become a general manager. There is no other industry where this can be achieved as quickly as in the hotel sector. That is an aim for us and we are prioritising it. It is one of my main focuses for the next 12 months.