Alan Dillon (Mayo, Fine Gael) | Oireachtas source

I want to acknowledge the contribution of Mr. Gibbons to Tourism Ireland. A new campaign was launched on St. Patrick's Day called "Fill Your Heart with Ireland." I congratulate him on that. I have a question about driving business into the regions. On the back of the announcement that President Biden is due to visit Ireland, what will Tourism Ireland do with the additional exposure this will provide it across American markets? This is especially pertinent to my constituency of Mayo, and we hope the President will visit at some stage. There is certainly a massive opportunity. Mr. Gibbons previously spoke about screen tourism. It is at the centre of what Tourism Ireland does now. Can he outline what the pipeline of campaigns will be around screen tourism, and the impact it has had on Achill Island, for example? How can Tourism Ireland and Fáilte Ireland promote the Wild Atlantic Way? Mr. Kelly may also contribute on this. How can both organisations promote Achill Island, the Wild Atlantic Way, and their beauty on both a domestic and an international scale?