Mr. Miche?l McDonnell:

Totally but if we are taking the farmer's business model and totally changing it, and we have all these ideas about carbon farming, water buffalo, cress and so on from which potentially there could be an income stream, that is a societal change. That will have a huge impact on the farmer's business model of what he has done. The farmer is the custodian. He is the guy who owns this land and without his consent, it will be hard to move forward. The farmer is proactive also and can engage with the right ideas.

We have to be cognisant. Trust is a huge thing here going forward.