Oireachtas Joint and Select Committees

Wednesday, 22 March 2023

Joint Oireachtas Committee on Agriculture, Food and the Marine

Strategic Direction of Bord Bia: Discussion

Mr. John Murray:

As we retain 15% in the Irish market and we export 85%, the lion's share of the €3.5 million goes towards activities in the export market to support that. To build on the point Mr. O'Toole made, the long-term trend for lamb is actually quite positive. The growth number we expect to see from 2018 through to 2027 is 15% globally. We are experiencing a European challenge at the moment because of the shift in the market but we foresee the market will improve in the longer term and even by the back end of this year. Production across Europe is in decline, which will create an opportunity for us. We need to be looking at international markets in terms of giving us that scope at times when the product is under pressure.

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