Mr. Jim O'Toole:

I appreciate that I have privilege as well. For the record, it was on Friday afternoon on 13 January that it came to our attention. I remember exactly where I was. That very day, the product recall notice went out. The mislabelling was not on the shelves for a long time. I know it was reported in the media that it was there longer. That was not the case; it was there for a very short time. We instituted an investigation immediately and the product was withdrawn immediately.

The first thing we have to assess in those investigations is whether there is human error or fraudulent activity. I am happy to report that there was absolutely no question of any fraudulent activity. There was an operational error in the plant in question and that was rectified. We have a certification committee that makes all of the decisions on companies or members – we have 72,000 members of our various schemes. They investigated this and the investigation is concluded. Sanctions were applied.

There is scope to apply a financial penalty for misuse of the logo. All of those options were considered by the committee and applied as appropriate. I do not think it is correct to go into any further detail insofar as we would not go into detail on any individual farmer who would not pass an audit. However, we are fully satisfied that the issues that arose in that situation have been rectified. The quality management system in the member plant has been demonstrated to be effective so that does not happen again.