Mr. Brendan Crosse:

The great thing is that sheep milk is a massive market. There will be always a level of price swings up and down. However, it is in premium markets and is typically a cheese board cheese or in speciality dishes. Based on that, it is insulated. When people buy cheese, whiskey or wine, there is a level of "premiumisation", particularly when you go into higher categories. Sheep milk is in this category.