Ms Doireann O'Mahony:

People from my generation, friends and contemporaries of mine remember the meningitis advertisement in the 1990s and 2000s. That was effective in getting the message across. People knew to look for a meningitis rash and that this was a time-critical medical emergency. They knew about the glass test. We are all familiar with the graphic television advertisements by the Road Safety Authority and for stroke, to act FAST, and heart attack. Sepsis is no different so it is only right that the television advertisement for which Mr. Hughes and Lil Red’s sepsis campaign have been looking for years, should be funded. He makes the point that not everybody has access to the internet and social media. The television advertisement, among other things, will have a mass reach. It will filter into homes throughout the country and it will be embedded into the consciousness of the Irish public.