Brian Leddin (Limerick City, Green Party) | Oireachtas source

The Minister alluded earlier to the challenge we have in the communication aspect of this. We did a few sessions on this at the end of last year and we will have another one soon that is focused on advertising and how we regulate same, or at least encourage it such that we do not have greenwashing and the public is informed about consumer choices. There is a question about advertising and its role, but the bigger issue is the promotion of the challenge we have in why we are doing what we are doing and communicating the detail of that to the public. There is not much in the climate action plan on that and there is nothing in it on advertising anyway. Perhaps the Minister could speak to the bigger promotional challenge we have.