Oireachtas Joint and Select Committees

Wednesday, 15 February 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Future of the Media Sector: Discussion (Resumed)

Dr. Una May:

We would put a lot of emphasis on that because we are conscious of the challenges around retaining teenage girls in sport. In our research, we have established that teenage girls are interested in diversity of opportunity. They are not necessarily confined to the three major team sports. Although these are the sports girls are very interested in at a young age, they are also the sports the girls are more likely to drop out of. According to our research on girls and boys participating in both team and individual sports, the chance of them retaining their interest in and returning to sport after they reach certain milestones in their lives is much more likely if they have a diversity of sporting opportunity as young people. That is why much of our emphasis is around diversifying the opportunities for visibility in sport. In Sport Ireland, we have worked on areas such as commentary and punditry by women.

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