Shane Cassells (Fianna Fail) | Oireachtas source

A big thing discussed here in recent years was the lack of female sports being broadcast or in print media. We have had all the pillar organisations in here representing their ladies' sections. If we do not get media coverage, it will not drive recruitment. In the report Sport Ireland sent us, we saw statistics that 40% of women’s sports received sufficient coverage in 2018 and 81% believe media coverage of women’s sport has improved in 2022 on the previous year.

That is to be welcomed. Which particular sports need to be focused on in terms of a carrot-and-stick approach? I praise TG4 for what it has done for ladies' football and RTÉ for what it has done for camogie. TG4 did this when it was not sexy or popular to do so. Both channels have had partnerships with commercial entities, for example, with Lidl, which has done advertising campaigns to promote women's football when it was not as popular as it is now. They are to be commended on that. Are there areas of media coverage that Dr. May would like to see improved in regard to women's sports?