Oireachtas Joint and Select Committees
Wednesday, 1 February 2023
Joint Committee on Tourism, Culture, Arts, Sport And Media
Future Business Model Plans and Long-term Vision for the Media Sector: Discussion (Resumed)
Ms Ashley Chadamoyo Makombe:
Yes, absolutely. One of the other challenges is that the language of social media changes so quickly. A couple of weeks ago, Prince Harry's book came out and somebody tweeted a joke saying he listens to Shenseea in moments of sadness. To anybody else it was a joke but traditional media companies were picking that up and publishing it as if it was actual news. That was because the way in which people make jokes on the Internet, the language they use to do so and the way they share things change so quickly. Courses are super valuable and really important but we must be aware that they will have to be constantly updated. Last week "mascara" was just "mascara" but this week "mascara", I think, means a person is talking about sexual assault, so we can see how things have changed in just a week. Courses are super important but the people running them need to be on the Internet and aware of the changes happening as they are happening because the course would have to be updated as quickly as the Internet is changing.
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