Ms Ashley Chadamoyo Makombe:

There is also this initial reaction of blaming social media rather than questioning why young people do not trust traditional media. For example, as a black person, all the stories I am reading about black people are about somebody getting stabbed or assaulted and somebody got this and somebody else got that. That is not the everyday life of a black person. When you are being fed a constant rhetoric about one of the communities you belong to, of course you are not going to believe traditional media. Traditional media also need to take a little responsibility for that distrust young people have because it is not like young people trusted them and went to social media anyway. They already felt like they could not trust traditional media. As Mr. Gordon said, when you get on social media it is very easy to fall into a pigeonhole and have terrible rhetoric continue to be thrown at you because of these aggressive algorithms. Traditional media need to look at how they frame groups of people. When they change that we will probably see many more people coming back to it as their main source of news.