Oireachtas Joint and Select Committees

Wednesday, 1 February 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Future Business Model Plans and Long-term Vision for the Media Sector: Discussion (Resumed)

Dr. James Casey:

To add to what Ms Kenny said, we cannot compete with massive marketing machines that have a staff of 3,000 or 300 or 400. These are corporations. While they are non-profit, that does not mean they are not well-funded. Some €2.2 or €2.4 billion goes into disability every year, which is a staggering amount. We do not see it. Then we have to have fundraisers for someone's wheelchair or to get a special bus. That is not inclusion. Inclusion is in society, being in the mainstream, whether that is being able to get into a nightclub or getting thrown out of a nightclub, for example. It has to be part of the society. As Ms Kenny said, you do not see yourself in the media or the images you do see are always harmful. If you are told there is something wrong with you long enough, you start thinking there is something wrong with you. It is only when people come together in a collective do they start to think, "There is nothing wrong with me, there is nothing wrong with you". It is not necessarily in that way but in that kind of sense. This is not a new thing. We did not come up with this. We see disability as an interaction between us, between our impairment and a society. It is not just our impairment. Yet again and again, it is framed as, "It is us". We need to adapt and sort ourselves out or, it is the idea of, "Give money to this crowd to sort us out, they will straighten us out." That is the problem. We can do amazing things if we are given the help and resources to do them. A lot of the time, that is channelled into areas that may not be doing amazing things and where they are keeping people in chains in some ways. Ireland has done some fantastic things over the last ten years such as same-sex marriage and women's health. This is the last great hurdle of equality. It is not there. Disabled people are still not trusted with their own lives because people think we will make a hames of it. We need to take that on board and move with it. There are solutions. We are not just highlighting issues.

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