Oireachtas Joint and Select Committees
Wednesday, 1 February 2023
Joint Committee on Tourism, Culture, Arts, Sport And Media
Future Business Model Plans and Long-term Vision for the Media Sector: Discussion (Resumed)
Mr. Paul Gordon:
I would not necessarily say there is a bias against them. On the long-term sustainability of the sector, Ireland has one of the youngest populations in the EU. In order for the established media to ensure that they are sustainable and that they underpin a robust and strong democracy, they must meet young people where they are and target them through different channels. We have seen good examples elsewhere, namely, the The Timesand NPR in the US, which have given opportunities to younger journalists to branch out and foster different types of content that would drive younger people towards their established podcasts or radio shows. For instance, NPR in the US has a young man called Jack Corbett. He is an assistant producer on its "Money Talks" programme. It is basically an economics programme. He has used his platform to very simply explain complex economic concepts which relate to that show and drive new audiences towards it.
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