Mr. Paul Gordon:

We are speaking to the broader traditional media sector, be it print, online or broadcast. Consumption habits are changing dramatically. During Covid, there was a slight increase in the younger age groups - 18 to 24 and 25 to 34 - getting their news from TV. When we are talking about news, we did see a brief spike.

It was because there tends to be a level of trust in the delivery of news and, in particular, on important issues such as Covid. The latter were all-consuming at the time but that interest has dropped off rapidly since.

There has also been a subsequent increase in the proportion of young people who are getting their news from social media. That is a concern but it is also an opportunity for established media outlets. The committee has heard from some of them in recent weeks regarding changing their approach and ensuring that they meet young people where they are. It is fundamentally important that there be more of a synergy between the traditional media sector and the new media sector in order that they meet young people where they are, and change their content to meet people on those platforms rather than necessarily diverting them back to their own channels.