Dr. Sheila Gilheany:

Some countries have completely banned the advertising of alcohol. Norway is one. What we find is that the industry finds all sorts of ways around the provisions that are in place. The three things are very related to each other. Pricing is part of marketing. Marketing relates to availability and the images you see on the street outside of advertising. There is no one single silver bullet for these things. They all work together and need to be implemented together as a package. This is one of the problems we have. The Public Health (Alcohol) Act has not been fully implemented. Frankly, it is ludicrous to talk about a wholesale expansion of the availability of alcohol when that Act has not even been given time to be fully implemented.