Mr. Paul Farrell:

Yes. I will respond to the three questions that touch on us, if that is okay.

On the four to six channels, our model is pretty black-and-white. If they do not pay for themselves, they will not exist. The other side of that, to touch on the Senator's last point about sport and the League of Ireland question Senator Cassells asked, I think there are opportunities. We had a conversation with the FAI a couple of years ago and we proposed an idea. As Mr. Coveney and Mr. Lynch said, the production cost of good-quality sport is quite high, but the opportunity, particularly for the League of Ireland, is to get more people to be able to see the product because the product is really good. It has got better every year. The teams are getting stronger. There is talent coming through. Particularly at underage level, it is very strong. Our suggestion was that the model be flipped on its head and that we say, "You go out to get a set of advertisers, you bring the product to us and we broadcast it for free or at cost." You are getting almost like the old Olympics model or the Champions League model and what Croke Park or the GAA did around the championship. There are anchored sponsors that get free advertising across all the product on TV.

There are clever ways to start looking at how you do this. We could not afford to put it out on a commercial model. We could pay to put it out on a cost-neutral model with the FAI then generating income from advertisers, sponsors and supporters. There are lots of opportunities to look at that differently and equally, in the world of TG4 and RTÉ where there is a lot of content that is going unbroadcast because so many rights sit with the GAA, LGFA and so on, and even some of the great stuff in basketball and some of the fringe sports. Just giving them an audience and a window is what is important for communities and to get kids more active and participating. There are many routes for that to be done more cleverly. It might be a trade-off or looking differently at how we collaborate and what we offer, particularly to commercial partners that the organisations can bring in to help fund their offering. That is an area that is ripe for development.

On the platform question, it is the way forward. We have to get our heads around how we do it together.