Ms D?sir?e Finnegan:

I will make a brief point on the reach to better audiences and the Irish diaspora. Last year, Screen Ireland launched a digital search tool on a US trade mission with the Minister, Deputy Catherine Martin, called wheretowatchIreland.com. It is for audiences around the world who might have interest in Irish content to go into that site. If they wanted to see "An Cailín Ciúin", for example, and they were in New York, they could search and it would take them directly to show times in that locations. It is a helpful tool for searching. It will help us on the back end. Hopefully, we can see some strong data analytics coming from that with which we can assess where Irish content is most popular around the world, maybe where it is not playing as much, and maybe make some informed insights and decisions on the back of that.