Mr. Adrian Lynch:

I spoke to Mr. Farrell about this prior to the meeting. We did some internal research in respect of streaming versus linear. The point in respect of traditional television - that suddenly everybody is watching Netflix or Disney Plus and nobody is watching television - simply is not true. The TV Audience Measurement, TAM, Ireland data for 2021 indicates that approximately 2.7 billion hours of traditional television were consumed in Ireland, 300 million hours of Netflix were consumed and approximately 101 million hours of Disney. We need to provide that context because it is also important from a commercial point of view in terms of the fact that what traditional television and on demand offer is mass simultaneous reach that one does not get through a streaming service but-----