Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Ms Orla Twomey:

If I may, the challenge with online monitoring and social media is among the tools that have been developed at European level that we will be able to use. Take, for example, influencer marketing on Instagram. We did a pilot programme whereby we captured this over a particular period. You cannot capture the whole of the Internet in one go but you can certainly capture some of it such that it can be looked at. That is definitely something we and our partners in Europe will do more of, that is, using the tech tools to check compliance.

Comments

No comments

Log in or join to post a public comment.