Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Photo of Lynn BoylanLynn Boylan (Sinn Fein) | Oireachtas source

Yes, I wanted to ask Mr. White from ClientEarth to outline his view on the sponsorship element. As for the radio and television advertisements, one is sponsored by a boiler manufacturer and another by Glanbia, which is a large dairy producer. They sponsor the weather, and we are going through our mildest and coldest winter.

Ms Twomey said that only ten complaints per year relate to greenwashing. How much emphasis does the ASAI put on the number of complaints that come in and the scrutiny that is given to them? Looking at the Tampax ad, one of the arguments the ASAI made in its judgment was about the number of complaints that came in - there were 84 complaints - and that, therefore, clearly, those complaints were unprompted and the ad was offensive. The problem, however, is that climate change is a very complex area. Greenwashing is even more complicated. I am probably responsible for half of the ten complaints the ASAI has received. How much emphasis does the ASAI place on the number of people who make a complaint? Does it proactively monitor advertising? Does it make random selections and look at them? I am very concerned if it is to fall to the individual, the public, to make complaints flagging advertisements that could constitute greenwashing.

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