Ms Orla Twomey:

Our major sanction is to name and shame where we publicise our decisions, which are on our website, are searchable and are released to media. The advertising must be withdrawn or amended. While this is not a direct financial penalty imposed by the ASAI, there is a financial penalty for advertising that must be withdrawn because there is the cost of creating the advertising and all that went into that. If space is booked in media, they lose it. This means that there is an impact.