Ms Orla Twomey:

Complaints about advertising that contain environmental or green claims are not a huge proportion of the number of complaints we receive. I had a quick look and in the past five years, there are probably approximately ten complaints a year on average. Sometimes, one ad might be subject to more complaints and another less. It is not an area that is a significant source of complaint for us. Nevertheless, it is an area that we believe is very important for us to focus on.

On the time it takes to investigate complaints, not all complaints take a year and not all complaints that relate to environmental claims take a year. It is just that, sometimes, certain ones have a particular focus. I do not want the committee to think that is the standard for all complaints we deal with.