Ms Orla Twomey:

We publish all our adjudications on our website, and we also release them to media. Our general experience is they get coverage in the media. More than that, if we find a particular practice in an advertisement is misleading and in breach of the code, then that applies to all advertising that will follow that practice. It is not just that we are finding against one advertisement. We are potentially changing a business practice. We only follow up on that to ensure where there are adjudications that have industry-wide application that adjudication is taken into account.