Ms Orla Twomey:

Rather than discuss a particular individual adjudication that the complaints committee has already made, if we look at the UK recent research on consumer understanding of carbon neutral and net neutral has been carried out discovered that this is an evolving area. I am not saying that we will make a different decision. We have to look at the information with which we are provided. In particular cases, we take account of the entirety of the information provided and what we understand the advertisers are saying in their advertisements. It is an evolving area. This year has accelerated the conversations we have had with our European colleagues about the absolute game-changer that needs to be introduced in order for not only the advertising industry but also for the regulators to support a change in how we approach these areas.