Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Ms Tara Peterman:

There are a few questions there. We can follow up in writing with some of those answers. The Senator mentioned the carbon footprint. We are signed up to the content pledge, which was created through the British Academy of Film and Television Arts, BAFTA. We are actively working on using the Albert carbon calculator across various programmes; in fact it was used for "Prime Time". I think the "Late Late Show" is also using it. It is something we are actively engaged in.

Regarding weaving in social and behavioural sciences, I know that Professor Lunn came in and spoke to the committee recently. He has been involved in some of our programmes and documentaries as well as "Prime Time", for example. The quantity and range of what we are doing across RTÉ is quite extensive now. It is embedded in our everyday conversations. We talk about climate change and environmental issues at editorial meetings.

On the question about impact, we did research, which was not about ratings per se, but about overall viewership or engagement. We did that research before and after the "RTÉ on Climate" week, which involved eight hours of bespoke television, 15 radio items, two full programmes on radio and 68 online articles and RTÉ Player exclusives, which reached 1.6 million Irish adults, or 44% of the adult population. Our coverage is there and it is across the board. It is in arts; while I cannot speak to the arts, I am aware of it because our colleagues come and talk to us about it. It is across sport, for example, coverage of World Cup recently was not just about the players or the winners and losers or the money; the climate aspects of the World Cup were discussed in broadcast and online.

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