Mr. Andrew Algeo:

To be very clear, the reason we did not want it to get into the public domain is that we do not want to publish the marketing expenditure of the national lottery. That information is not available to any fast-moving consumer goods company. It is confidential universally in the commercial sector. For that reason, we keep all the information about our marketing expenditure and how it is split confidential. It is not in the interest of the national lottery to publish that.