Mr. Andrew Algeo:

Premier Lotteries Ireland has a wide variety of player protections. People navigating their way through those in a way that led to spending as high as €900 monthly would have had to have appeared on the daily, weekly and monthly reports. By the end of their first month, then, they would have had multiple flags raised. What would and does happen in such cases is that people receive an ever-escalating set of messages, which point out to them their relative spending versus what they used to spend or their relative spend versus other players. We have used extensive AB testing and third parties to help us with this undertaking to increase the efficacy of these messages.