Ms Elaina Fitzgerald Kane:

I thank the Deputy. He covered a lot of ground but forget to mention "Discover Limerick". On a serious note, to address the point he made about excessive pricing on the last few rooms, we have to take stock of the big picture which includes 20,000 businesses, 835 hotels and 63,000 hotel bedrooms. The price of the last ten or 20 rooms grabs the headlines and tells the story. I was talking to one of my colleagues who sold rooms for tours. They held over pricing from 2020 because they were struggling to rebuild that overseas market. They were selling dinner and bed and breakfast packages for €48. It is very difficult to make money on that. The average is one thing but people do not even talk about what happens before that. There is no hiding from excessive pricing but we have to be really mindful of how much capacity there is. We do not want a narrative based on what is grabbing the headlines because, as the Deputy very correctly said, that does not reflect most of the industry.