Ms Celene Craig:

In the 35+ category, there is a mix of sources. Broadcasting is very strong in some of the older demographics. It is probably fair to say that those between the ages of 35 and 55 source their information from a mix of traditional sources and online as well. The BAI has undertaken research with Reuters in Ireland as part of a wider study on sourcing of news and current affairs. This shows that even when people are sourcing information online, they source it from the traditional broadcasters or some of the traditional press. That is still their key source of news and current affairs, albeit they may be going to a broadcaster’s website for information or getting news through their social media feeds from these traditional sources. There is definitely a challenge with younger audiences. The broadcasters in Ireland that target younger audiences are always looking for creative ways to engage them on some of these key issues. Climate change happens to be an issue that is extremely topical with younger audiences. It is fair to say that it is being catered for in the programming schedules.