Ms Celene Craig:

Returning to the Senator’s final question on what might be a policy direction, the Senator can see that from a BAI perspective we are taking a multi-pronged approach. We are looking at networking which has worked very well for a great deal of our activities; sectoral learning and development as just outlined by Ms Comey; we are working through our media literacy initiatives; we are now looking towards getting programming commitments through licensing; and then, what might be considered an incentive, funding via our sound and vision scheme, which ultimately delivers not only for the broadcaster but for audiences also. This is quite a multi-pronged approach which we believe is working well for us and allows us to work strategically within our resources, and to work with others in the sector to get their engagement and buy-in, and to deliver the actions at the end of the day.