Oireachtas Joint and Select Committees

Tuesday, 6 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion

Ms Celene Craig:

At the moment our practice is to respond on a complaints basis in the context of a risk-based approach. This is because of the very limited resources available to us. We will respond to any complaints we have received. We have had occasional complaints around sustainability more generally, but not in any overwhelming number, to be perfectly honest. Generally, there is a good level of compliance by broadcasters that are regulated by the BAI. It is a fairly mature industry and in our experience they generally behave responsibly, which has allowed us to adopt this approach of responding on a complaints basis. We certainly would envisage that there may be a need for a particular or focused detail in any revised codes around climate claims.

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