Oireachtas Joint and Select Committees

Tuesday, 29 November 2022

Joint Oireachtas Committee on Climate Action

Role of Media and Communications in Actioning Climate Change: Discussion

Photo of Lynn BoylanLynn Boylan (Sinn Fein) | Oireachtas source

That is reporting on the behaviour but we are interested in the behaviour and the impact. Will Professor Lunn find out for us whether the ESRI is looking at the extreme positive incentives for change, EPICs, model because I am curious to know? The analysis of Eric Lonergan and Corinne Sawers in that book focused on what is actually having an impact on our carbon emissions and behaviour. While people might say they are in favour of carbon tax increases, is the tax shifting their behaviour? There are two things we have to do. We have to get public buy-in but we also have to get people to undertake the behavioural change necessary for climate action. That is what is so interesting about EPICs. There seems to be proof that it is the incentive that causes the shift in behaviour.

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