Dr. David Robbins:

As for the aspect the Senator raised of the different approaches to covering climate change and different takes on it, I have been trying to emphasise that in sessions with media organisations. Journalists have automatic, default settings they go to: the economic angle, how much this will cost us all, and conflict such as the Greens versus somebody else or political conflict. That is the way their minds have been trained to work over years and years of working in newsrooms. I have been trying to get them to pause and to ask if that is the best way to frame or to tell this story. What Senator O'Reilly's remarks lead to is the widening of the environment beat into all other parts of the newsroom, that is, not just the environment correspondent but also the business and lifestyle correspondents. There are all the other ways of telling stories about climate change and sustainability that are not the automatic, reflexive ways of the political correspondents or, often, the environment correspondents. We need some way to insert ourselves into newsrooms and to say, "Hang on a second and question what you are doing. There are other ways to tell this story." That is what I have been trying to do in a small way, but it needs a more strategic intervention.

I will pass over to the other witnesses to discuss the other aspects.