Ms Carol Boate:

It was not marketing, but communications advice. We spent more in 2021 than we normally do. It is useful to have a communications adviser in case of a crisis, if there was one, and general queries. The consultant performed an exercise for us where it spoke to our stakeholders and asked them how we communicated information, whether there was enough information and whether it was in the right format. That fed into the strategy for 2022.