Ms Carol Boate:

The Advertising Standards Authority for Ireland, ASAI, also looked at it. We did not receive complaints, that I recall, but the ASAI received a number of complaints, evaluated them and came to the same conclusion. When we had the lotto rollover, we monitored how the public reacted.

It was clear that people did not understand how much money went to prizes, how much went to good causes and how much went to the operator. I do not know whether the ASAI was responding to that, but in such a context, an advertisement at least tries to spell out-----