Ms Carol Boate:

When that advertisement came out, I reviewed it. We considered whether it was misleading by inaccuracy, omission or exaggeration and found it not to be because it is based on audited financial figures. They defined the word "community". Some people think "community" means good causes; others think it means prizes. They clearly defined what they meant by "community" and it was prizes, good causes and the retailer. In that context, 90% was not misleading.