Oireachtas Joint and Select Committees

Thursday, 24 November 2022

Public Accounts Committee

Financial Statements 2021: National Lottery Fund

9:30 am

Ms Carol Boate:

That is a good question. We do have oversight of figures and the split. It may change in time since advertising will follow the eyeballs, so to speak. If we were to delve down more deeply into which newspapers, channels and so on it was being spent on, that might be as part of a compliance review. We do proactive compliance reviews every year. We take an aspect of the business and delve deeper into how the operator makes sure that aspect works properly. An example would be if all the newspaper advertising was in newspapers that tended to be read by one group in society more than another or the positioning of the advertising. From time to time, we do these targeted compliance reviews where we take a deep dive. What the Deputy described could form part of something like that if we were to check about the targeting of advertising.

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