Mr. Derek Donohoe:

The Chairman was drawing comparisons with the UK, which is important. It is of interest that we look at those as well. They are very different financial models. Under the Irish licence, there is a requirement for the operator to have a budget for base marketing. Base marketing is the minimum marketing required to keep an awareness of the national lottery out there. In terms of incremental marketing, however, everything other than base marketing is incremental marketing and there is no provision in the licence for the operator to be funded for that, other than out of its own resources. In the UK, for example, the operator is funded out of the sales of its national lottery products for a marketing budget. It gets its marketing through a percentage of sales and a fixed amount. That has not been put-----