Oireachtas Joint and Select Committees
Thursday, 24 November 2022
Joint Committee on Tourism, Culture, Arts, Sport And Media
Future Business Model Plans and Long-term Vision for the Media Sector: Discussion
Mr. Mark Deering:
I will address the digital advertising point that the Deputy raised. To add to Mr. Mulrennan's point, the figures we have available show the total advertising market in Ireland is worth roughly €1.2 billion and the digital advertising market comprises two thirds of it. Some 62% of that digital advertising revenue goes to the tech behemoths and only 4% to 5% goes to the indigenous Irish news publishers. I hope that clarifies the situation.
We are delighted that the Future of Media Commission, endorsed by the Government, has recommended that the overall digital advertising market in Ireland will be reviewed, together with the Competition and Consumer Protection Commission, CCPC, and the Data Protection Commission, DPC. As news publishers, we welcome that.
The defamation point has already been addressed but in respect of specifics, we are pleased that the Government has accepted the recommendation that juries should be abolished in such cases. That is a welcome development for us as news publishers. It may lead to more consistency in judgments and predictability in respect of the awards that are made as a result of verdicts.
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