Oireachtas Joint and Select Committees
Thursday, 24 November 2022
Joint Committee on Tourism, Culture, Arts, Sport And Media
Future Business Model Plans and Long-term Vision for the Media Sector: Discussion
Mr. Frank Mulrennan:
Mr. Dooley and I were both at a session like this in the Oireachtas in 2017. At that time, I made the remark that the business model in journalism is broken. That is the crux of the matter. When one discusses investment in sport, courts coverage or the community, it all comes down to resources. We have migrated from being a newspaper. If Senator Cassells were here, he would reference the Meath Chronicle, which dates back to 1897. Migration takes money. Not alone are our journalists producing copy for our newspapers but they are investing in videography and in our websites. This month, we have touched 3 million page views. We have just short of 200,000 Facebook and Twitter followers. Our journalists are seriously innovative but the cost of producing that content is difficult when one considers that our main revenue comes from advertising. It is 90% of our business. The key aspect there is that much of the migration of advertising is to Facebook and Google. It is an unequal battle. I hear what our colleagues in local radio, in particular, have said. I am very grateful for the reduced VAT rate but it is the first time that we in publishing have felt support coming through from the Government. It is a very welcome measure but we need so much more. As Mr. Dooley said, we are finding it very hard to get young people to come into journalism. We are finding it very hard to upskill them. It will be a loss to Ireland if we do not deliver on that.
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