Mr. Conor Geraghty:

I do not think it will be from day one because people are invested in it and we were all told in college and the in early years that blanket dry cow therapy was the way to sort out somatic cell counts in cows. Over the past four or five years we have had to readjust that advice. First, it has to be readjusted for the professionals and then the message has to be got out to farmers, and it is working. However, it takes a few years. I would say that over the next two to three years there will be a 20% reduction.