Johnny Mythen (Wexford, Sinn Fein) | Oireachtas source

This is important legislation. When we met the stakeholders, many of them stressed that children of four, five or six are able to identify particular brands even on television at the moment. How they operate at times is not kosher. As the Minister said, the protection of children is the most important thing. This should be regarded as one of the most important issues in the Bill as it is about protecting children. Adults can make an informed decision but very often children are influenced. Even young women are influenced regarding their body stuff. It is important that children are protected and this would give them protection.